A veteran-owned HVAC company gets a site that is theirs, and a social page people actually watch

We built the new site on Next.js and hosted it on Vercel under Matt's own accounts. Services get their own pages, there are two county service-area pages (Lake and Porter, the way Matt sells), a financing page, a blog, and a project-quote form. Repairs and service calls are by phone only, so the phone number is everywhere and the form is reserved for project quotes.

Matt bought valorheatingcooling.com so the site would match his email. The old .net stayed where it was until launch, then we pointed it at the new site with a permanent redirect so twenty years of links, business cards and the van still land in the right place. The .net never expires; it is the one that carries the history.

The site went live on the .com on September 10, 2026. The .net cutover followed on September 14 once the DNS at the old host was changed. Every old page address redirects, the security headers are on, and the quote form delivers to an inbox on Valor's own domain.

Along the way we audited the old site's tags and found a Google Ads tag, a GA4 property and a tag container we could not take over. The fix was a new Ads account in Matt's name, with the tag on the new site and call-tap and form conversions wired so clicks can finally be tied to calls.

Valor's feed is photo first: the van, the crew, the rooftop units, the furnace that got set before the drywall closed. We write the posts the way Matt talks, keep the copy short, and post through the week on Facebook and Instagram. Community and veteran-owned pride lead; the sales pitch stays in the background.

The single biggest day of August was the Meet the Owner post on August 4. People in Hobart and Portage want to know who is coming to the house, and that one post proved it.

Every month Valor gets a short report: the scoreboard against the prior month, what worked, the one number that went the wrong way and what we are doing about it, and the plan for next month. The August report also carried the Google Ads numbers from the first campaign and said plainly that conversion tracking was not wired yet, so clicks were the last number we could see. That changed with the new site.