One gym on McCool Road, found from thirteen towns

We started with the feed. The bee emblem became the hive, class times became the hook, and the posts answer the questions people actually type before they walk in: when is class, how far is the drive, who teaches Wednesday mornings, can anybody come to open mat. New members get a welcome post. The gym's own merch got photographed and posted when it arrived.

The site is built on the same stack as every SIGIL site: Next.js on Vercel, security headers on, forms that deliver. Program pages lead with the art, then a real class photo, then a short brief. About is a class photo and two short bios, no instructor cards. The shop shows the real stickers and shirt in whole frames.

Then the reach work. We geocoded the gym and built a hub of thirteen town pages, each with a real drive time (about 8 minutes from Portage, about 17 from downtown Valpo) and copy written for that town. No second location, no nearest-gym claims, no made-up testimonials. Nine beginner guides, a glossary of 26 terms, an open-mat page with event schema, a beginners hub, and schema that tells Google exactly which towns the gym serves.

kdlcombatives.com went live on September 29, 2026. The next day the Google Ads tag went on site-wide, with call-tap and free-class-form conversions wired so the first campaign can be measured from day one. The booking form was confirmed working by Keith from his phone.